Evernorth Creator Guide
If you’re reading this, that means you’re an Evernorth® Health Services creator.
An Evernorth creator is anyone who concepts, develops, writes, designs or produces any Evernorth content for any audience, for any channel, for any reason.
From sales to social and everything in between, this creator guide is your one-stop, go-to, must-bookmark destination that will help you convey the value of Evernorth to your audience, and help us all build brand trust through consistency and continuity.
This guide also provides insights and examples on our value stories and presentation materials, aligned with business priorities and the Evernorth solutions roadmap.
Who we are
Why we exist
What we do
How we do it
Value of our
solutions
What we offer
More resources
Storytelling
Partnership
benefits
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why we exist
who
we
are
Evernorth is a health services company that provides leading pharmacy, care, benefit and specialty services that make the health care system—and people—better, so no one has to make tradeoffs for quality care.
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At Evernorth, we unapologetically ask: What if?
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Our questions became our calling.
We are focused on making the system better and people healthier by innovating solutions for problems plaguing the health care ecosystem and all who touch it. There is no industry more in need of advocates than health care right now.
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What if we didn’t have to make the best of a flawed and incomplete health care system? What if we didn’t have to choose between high-tech and human touch? Could there be a future where cost pressures don’t keep people from getting the best care?
We ask and then get to work. Digging into fresh ideas. Exploring different perspectives. Coming up with remarkable and unexpected answers.
Today’s unprecedented times require something big.
We’ve seen amazing advancements in health care, from breakthrough technology to improved quality of life for people with serious conditions. Still, major challenges persist—provider shortages, ballooning and unsustainable costs, and never-seen-before legislative pressures. Now is the time for big steps and bold solutions.
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what
we
do
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We continually innovate for the changing needs of the moment.
We anticipate the changing needs of patients and our clients to strengthen our solutions and stay ahead. We problem solve the intricate challenges people and organizations face—in ways that work best for them. We remove barriers to quality care and leverage the power of data across our suite of services with our best-in-class model.
what we do
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to harvest and analyze our clients’ data and drill down into their problems so we can quickly put a plan together to solve them, enabling clients to focus on the business of doing business, attracting and retaining the best candidates and providing the best benefits and care for their population.
We leverage our size, scale and experience
We prioritize people, first and always, aligning with those who need health the most.
with a unique ability to match the right experts and services to the needs of our clients and their members.
We design and partner differently—
partnership benefits
Lowering costs. Streamlining processes. Simplifying care.
Better experiences and health outcomes for all.
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The benefits of working with us include:
what we offer
Benefit services Behavioral care
Health system and provider services
We provide benefit services across pharmacy and medical care that reduce costs and improve patient health outcomes.
Our configurable solutions get millions of people to the critical care and medications they need. Evernorth has six distinct service areas:
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Pharmacy care
Specialty services
Medical care
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Affordability
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Experience
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Outcomes
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Simplified benefit navigation, patient
access support, AI-powered utilization management
Manageable member out-of-pocket costs, predictable client trend
Therapeutic class expertise, outcomes-driven clinical solutions, personalized support to help members stay on track
Affordability
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Experience
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Outcomes
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We offer a wide range of solutions across the enterprise to benefit our plans and members.
We believe the key to solving the biggest health care challenges are affordability, experience and outcomes, and our solutions are designed to address these three core areas.
Affordability
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Experience
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Outcomes
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what makes us different
We prioritize people, first and always, aligning with those who need health the most.
We design and partner differently— with a unique ability to match the right experts and services to the needs of our clients and their members. Our best-in-class model removes barriers to quality care and leverages the power of data across our suite of services. Lowering costs. Streamlining processes. Simplifying care. For better experiences and health outcomes for all.
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story
telling
Conditions
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Buyer challenges
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Cardiodiabesity, oncology, behavioral health, specialty, chronic conditions, women’s health
Creates Emotional Connection Humanizes your message, helping clients relate to real-world challenges and successes.
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Service area
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Buyer type
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Conditions
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Buyer challenges
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Service area
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Buyer type
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Digital health, navigation, affordability, experience, outcomes
Conditions
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Buyer challenges
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Service area
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Buyer type
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Benefits services, Medical benefits, Medical care, Specialty, Pharmacy care, Health systems and provider services
Conditions
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Buyer challenges
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Service area
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Buyer type
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New PBS prospect, PBS client cross-sell, Cigna cross-sell, Health plan, Commercial, Public sector, PBS consultant, H&B consultant
Conditions
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Buyer challenges
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Service area
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Buyer type
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how we do it
Make it personal by leveraging content appropriate for your buyer’s situation and challenges, and incorporating data and customization when possible
Tie it to the brand, bringing our capabilities and expertise to life through the lens of Evernorth
A strong hook to grab buyer’s attention and establish relevance
A clear focal point to guide the conversation and focus the buyer’s attention
Lead with data to establish our position of proven outcomes, and demonstrate what’s possible working with us, and what’s at risk
without us
Make it make sense by highlighting challenges and opportunities to define rationale for recommendations and partnership opportunities
The most effective stories contain these elements:
value
of our solutions
Affordability
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Experience
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Outcomes
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More resources
Tailoring messages and showcasing capabilities specific to a buyer’s needs delivers our value and vision for connected care through our one-of-a-kind model, based on:
Practice putting our story in action for your buyer interactions using the SCI-PAB framework. In More resources, you can find a few examples of how our value story and storytelling system can work together to help you communicate with impact.
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SCI-PAB Overview Materials
SCI-PAB PBS Content Examples
Brand Center
FlexDoc form for Evernorth Base Deck
Evernorth Enterprise and Business Area Structure
Core Stories and Positioning
resources
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Download
Explore Evernorth Solutions
The value of storytelling
Simplifies Complex Ideas Makes your value proposition easier to understand and remember.
Builds Trust and Credibility Demonstrates expertise and reinforces reliability.
Differentiates Your Solution Highlights what makes your offering unique in a way that facts alone can’t.
Inspires Action Motivates clients to engage, explore, and move forward with you.
Conditions
Buyer challenges
Service areas
Buyer type
See more resources to review the Evernorth base deck, learn more and tailor your own messages and presentations.
Practice putting our story in action for your buyers using the SCI-PAB framework. See more resources for examples and overview materials to help you communicate with impact.
Download
What makes
us different